Jacob Tremblay, Brady Noon, and Keith L. Williams get up to some very NSFW hijinks in the red band trailer and poster for their comedy Good Boys. While movies about teens going on raunchy misadventures certainly existed before Superbad, that film has become the gold standard for the genre over the last ten years. It’s no wonder, then, that Universal is keen to emphasize that Good Boys hales “From the guys” who’re responsible for that classic and similar R-rated hits like Neighbors and Sausage Party. In this case, however, that claim – from the movie’s poster – is somewhat misleading.
Good Boys was, in fact, produced by Superbad’s Evan Goldberg and Seth Rogen, but it was written by Lee Eisenberg and Gene Stupnitsky, with Stupnitsky also directing in his feature debut. The longtime collaborators cut their teeth working on The Office in the 2000s, before making the jump to the big screen with their scripts for comedies like Year One and Bad Teacher. They’ve yet to enjoy the critical acclaim that Goldberg and Rogen have, but they certainly possess the bona fides for this sort of cinematic debauchery – as the film’s marketing is all too happy to point out.
The Good Boys trailer is now online, ahead of the movie’s world premiere at SXSW tonight, March 11. It’s the sort of film that stands to benefit from a good showing at the festival, which is known for highlighting both off-kilter fare like Harmony Korine’s The Beach Bum and mainstream releases like Rogen and Charlize Theron’s political rom-com Long Shot. Universal must feel confident that they have a potential success on their hands here, considering they’re unveiling the movie well ahead of its August release date. You can check out the red band trailer, poster, and official synopsis below.
After being invited to his first kissing party, 12-year-old Max (Room’s Jacob Tremblay) is panicking because he doesn’t know how to kiss. Eager for some pointers, Max and his best friends Thor (Brady Noon, HBO’s Boardwalk Empire) and Lucas (Keith L. Williams, Fox’s The Last Man On Earth) decide to use Max’s dad’s drone – which Max is forbidden to touch – to spy (they think) on a teenage couple making out next door. But when things go ridiculously wrong, the drone is destroyed. Desperate to replace it before Max’s dad (Will Forte, The Last Man on Earth) gets home, the boys skip school and set off on an odyssey of epically bad decisions involving some accidentally stolen drugs, frat-house paintball, and running from both the cops and terrifying teenage girls (Life of the Party’s Molly Gordon and Ocean’s Eight’s Midori Francis).
This Good Boys trailer throws a lot of jokes at the wall, beginning with a funny introductory skit featuring Rogen and the film’s young cast. It’s reminiscent of the approach that Eisenberg and Stupnitsky took with their previous comedies, which tended to favor quantity over quality, as far as humor goes. At the same time, Good Boys’ stars seem to have a nice rapport in the trailer footage, and the film itself appears to be emulating Superbad in the way it combines bawdy gags with themes about male friendship. We should have a better idea if that’s the case following the film’s premiere this evening.